PragmaGraphic

Aquent has a great series of short videos in a “thought leadership” section of their site. My favorite is a video titled “Beyond Design” featuring Dana Arnett of VSA Partners. I attended an AIGA event a few years ago featuring Dana - he talked about his work at VSA with Harley-Davidson and other clients. Hearing Dana Arnett talk about his work was inspiring enough to convince me to become an AIGA member and serve on the board of my local Upstate New York chapter. He has a very down-to-earth way of talking about the importance of designers to today’s businesses. Whenever I hear him speak, I feel that he somehow gives credit to the fact that designers today are often the problem-solvers for business - solvers of not just visual problems or brand identity problems, but of organizational or operational problems. If you’re a designer and you’re not familiar with Dana Arnett, watch this video. This is a guy who really understands the challenges and opportunities facing graphic designers and art directors today. His perspective on these is always energizing to me.