PragmaGraphic

Read this great article on Core 77 titled “Experience is the Product…and the only thing users care about” by Peter Merholz of Adaptive Path. Here’s an excerpt:

When you start with the idea of making a thing, you’re artificially limiting what you can deliver. The reason that many of these exemplar’s forward-thinking product design succeed is explicitly because they don’t design products. Products are realized only as necessary artifacts to address customer needs. What Flickr, Kodak, Apple, and Target all realize is that the experience is the product we deliver, and the only thing that our customers care about.