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Stealing another idea from Neutron LLC, here’s a simple staement that will help guide you to an effective strategic brand positioning.

Read the full article “Brand Positioning” written by Josh Levine on Neturon’s site. It’s very brief, insightful, useful; I’d expect no less from Neutron. Neutron also offers this statement as a useful PDF for your […]

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Following their advice to Steal This Idea, I’d like to introduce you to “Invisible Branding” as described by Neutron LLC, the well-known brand consultants behind The Brand Gap and Zag. While graphic design and other visual expressions can be important elements to brand perception, they are certainly do not define a brand alone, and Invisible […]

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In an excerpt from his book Zag, brand mastermind Marty Neumeier of Neutron lists five ways to measure brand value. While this is certainly interesting, I’d love to hear Marty’s thoughts on not just how to evaluate existing brands, but on putting a dollar amount on the opportunity of developing a great brand, or on […]

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