PragmaGraphic

Stealing another idea from Neutron LLC, here’s a simple staement that will help guide you to an effective strategic brand positioning.

Read the full article “Brand Positioning” written by Josh Levine on Neturon’s site. It’s very brief, insightful, useful; I’d expect no less from Neutron. Neutron also offers this statement as a useful PDF for your […]

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Following their advice to Steal This Idea, I’d like to introduce you to “Invisible Branding” as described by Neutron LLC, the well-known brand consultants behind The Brand Gap and Zag. While graphic design and other visual expressions can be important elements to brand perception, they are certainly do not define a brand alone, and Invisible […]

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Designer Hillman Curtis produced this short film on one of graphic design’s living legends, Milton Glaser. It’s titled “Art is Work”, and offers a peek at Glaser’s thoughts on why designers do what they do, and why he teaches design.
“… the life of a designer is a life that is very much between two sensibilities, […]

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37signals recently launched a new version of Backpack, their web-based service that allows non-technical users to easily make web pages with to-do lists, notes, files, and images. It’s no surprise that the guys at 37signals continue to innovate with “Ajax” functions. What has always impressed me about their web-based tools is the ease of use […]

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I have read and re-read an article on Blue Flavor’s great blog entitled “Putting Out Fires” several times now. Brian Fling explains that “unforeseen projects or tasks that tend to come from nowhere,” or “fires” “are an inevitable part of the modern workplace.” Like me, I’m sure many of you know exactly what Brian means. […]

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In an excerpt from his book Zag, brand mastermind Marty Neumeier of Neutron lists five ways to measure brand value. While this is certainly interesting, I’d love to hear Marty’s thoughts on not just how to evaluate existing brands, but on putting a dollar amount on the opportunity of developing a great brand, or on […]

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Read this great article on Core 77 titled “Experience is the Product…and the only thing users care about” by Peter Merholz of Adaptive Path. Here’s an excerpt:
When you start with the idea of making a thing, you’re artificially limiting what you can deliver. The reason that many of these exemplar’s forward-thinking product design succeed […]

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Participate in A List Apart’s first annual survey to increase knowledge of web design and boost respect for the profession. I did.

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Aquent has a great series of short videos in a “thought leadership” section of their site. My favorite is a video titled “Beyond Design” featuring Dana Arnett of VSA Partners. I attended an AIGA event a few years ago featuring Dana - he talked about his work at VSA with Harley-Davidson and other clients. Hearing […]

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